Cooking is Dumb App — Branding and Copy

Most cooking sites and blogs assume that the people making the dish give a shit. Even "easy" recipes include non-essential ingredients, or as we like to call it, bullshit. Whether you are recently divorced or just moved out and need a meal, Cooking is Dumb is for those who hate cooking or never learned how to.

Never learned to cook and want to cut through the bullshit? Cooking is dumb is for you.

The more bullshit recipes you do, the more colourful bullshit the site and app becomes.

↑Back to Top