Artistically curious young people think ballet is tame and pretentious, but they don't know about the edgier, more modern shows. 
Newspaper - 2017 season shows
Ballet drinks that change taste from sweet to spicy.
Sugar plum flavored, with cinnamon pellets that slowly dissolve and turn spicy.

Ballet perfume that changes aroma from sugar plum to spicy cinnamon.
Samples in department stores and small scale boutiques.
Coming soon...
Ballet line of nail polish and eyeshadow that change colour in different lighting.
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